I've long argued that the music industry is in need of a kick up the jacksy as it's still predominantly run by neanderthals sat in their offices farting and scratching their balls, and that's why awesome female producers such as Lauren Deakin Davies don't get the attention and platform that they deserve despite an impressive work back catalogue, but hopefully that's about to change?
DIDI aka Lauren is taking centre stage as an artist in her own right, with her stonking debut single "Sorry" .
........Now, I'm a woman that likes to be seduced from the moment an intro kicks in and DIDI didn't disappoint. As the twanging guitar cranked up, like a vortex I was sucked straight back to the days (Late 70's early 80's) when you'd put on a 45 , think Early Blondie, Siouxsie and the Banshees, Undertones etc? I was smiling from ear to ear at it's rawness and authenticity, she could've well been playing in my living room and if she had i would've been jumping up and down on the sofa throwing my limbs around recapturing my youth ...so probably a good job for sofa sake she wasn't?
There was a soft vulnerability about her vocal that was unexpected, but it gelled with the track beautifully and moved my mindset into the 90's and bands like Garbage, Elastica etc. Make no mistake this 21yr old from Hertfordshire is here to kick ass and if anyone can shake up the industry then DIDI can & that's nothing to be sorry for.